I just read an article that has made me very excited for the future of our online business and I just had to share!
It’s not one of those fluffy articles that aims to simply paint a pretty picture but one that actually provides you with the hard stats. And, if you are anything like me, stats tend to get me a little excited!
Just in case you are unsure whether building an online business in 2015 is for you, check this out:
In 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about 8% of the total e-commerce market.
Indicating that total overall online spending is expected to be over $1,487.5 billion in 2015!
The biggest market sector in 2015 is undoubtably the Millennials! (the group formerly know as Generation Y).
- Born between 1980s into the early 2000s – aged late teens to early 30s
- Mostly the children of Baby Boomers or Gen Xers.
- And they are tuned in and actively purchasing online at a rate that will blow your mind!
Kissmetrics provides the following stats:
- 82% of Millenials shopping time is spent online. There is no limit to what they will buy online from health products to movie tickets to groceries.
- Their attitudes towards technology have never been better. Social platforms are where they spend their time, make their relationships, listen to recommendations and interact with others. – This is a super scary concept from a “future of the world as we know it” point of view, but we will leave that discussion for another day!
- 74% of Millennials believe that new technology makes their life easier.
- 54% believe new technology makes people closer to their friends and family
- 56% believe that new technology allows people to use their time more efficiently! This I most certainly agree with.
- 75% use social networking sites and 55% use their preferred site at least once per day
To give you an idea of the sheer size of this market… Forbes indicates there are over 80 million millennials in the US alone (October 2014)!
And that is just one consumer group online!!!
There has never been a better time to set up an online business and start profiting from affiliate marketing – which means profiting on that already happening online spending!
Stuart Ross, our mentor, is undoubtably one of the best internet and affiliate marketers in the world today, so we cannot recommend enough his webinar about this exact topic – register now.
Read the full KISSmetrics article here and don’t forget to post your comments below.
With kindness & gratitude
Ben & Blanche Morris – Your Digital Life Mentors
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